TRADE SHOWS AND EXHIBITS
IT’S SHOWTIME!

• Posted By : Allen Greenstein - President MCE
• |
• Time : 11.00 am

More and more trade show exhibitors are finding that a great way to get noticed is to introduce an element of show business into their trade show display appearances. Celebrities and celebrity look-a-likes, athletes and former pros, comics, actors, musicians, street performers, and booth babes. Fun activities like money machines and carnival games are all attention-getters that can draw crowds of business prospects to your trade show booth.

Clients often ask how they can add glitz and pizzazz to their trade show display experience. Here are a few things to consider:

1. Hire showstoppers – This can run the entire gamut, from famous celebrities to clowns on stilts. Even your smiling, energetic, and well-trained booth staff can do the job of attracting attention.

2. Make your exhibit exciting by incorporating movement, color, lights, and action – Practice what motion picture producers do when they yell into their bullhorns, “Lights! Action!” Gobo lights traveling across tension fabric can provide changing color and mesmerizing interest. Technologies such as 3D video/laser image displays suspended above bring high drama to your trade show booth.

3. Display a sense of humor – Have your booth staff prepare a few funny things to say when they meet and greet attendees. Remember that humor sells, and it also helps break the ice and get your crew off to a friendly start.

4. Bring Internet access into your booth, so you can showcase your professionally designed company website – Incorporate on a large backdrop screen robotics, holographics, and LED screen projections.

5. Make your booth exhibit interactive – You can involve people with a touch, feel, sight, and sound experience. Experiential activity is better and longer-lasting in visitors’ minds than passive involvement. Bring in Carnival Games, Virtual Reality Experience, Photo Booths, Oxygen Bars and more.

6. Provide exciting, fun giveaways – Large or small, everyone likes to win something. By offering a drawing on a glitzy prize—perhaps a two-night free stay at a luxury resort—makes it fun for your trade show attendees, allow them to have the “magic continue.”

Masterminds Creative Events will create a booth with your market team that will engage customers with a premier custom trade show exhibit display and will powerfully communicate, motivate, and deliver the results you need.

By thinking creatively, we can take your trade show exhibit to another level. Remember, there is no business like show business!

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