Our story begins in 1985 as Rhythm Crew DJ’s. A simple mobile DJ company providing classic turntable style disc jockeys for school dances, small events and those awesome Saturday night house parties. The weekend events were supplemented by Allen Greenstein ( aka Muzik Man ) using his musical DJ talent performing on the Sunset Strip and Hollywood Blvd. club scene. Allen had the opportunity to play at now “famous” named places including Circus Disco, Florentine Gardens, The Roxbury (Yes, That One!), Viper Room, Club Hollywood, The Century Club and more.
Word spread and our clientele grew exponentially. Rhythm Crew DJs became involved in more traditional social events including Weddings, Bar/Bat Mitzvahs, Quinceaneras and Anniversary Celebrations. With our fun energy and knowledge of the B’nai Mitzvah and Wedding market these became our niche and eventually, with client trust and request, we began supplying additional event services and not just disc jockeys. We started to provide room lighting and specialty entertainers, which then led to limited theme decor, general rentals and minimal audio visual. Before we could blink, our company had been taken from exciting DJ’s to a trusted “event company".
As time passed and client requests became more intricate, additional investments were made into interactive inflatables, rentals and tasty concessions. This opened an exciting new market for our company. We began using the same model of the “all around service provider” to our picnics, holiday parties and corporate events. It was then, a decision was made to adjust our name to Rhythm Entertainment.
Our clients soon entrusted us to help with greater decisions, including complex audio-visual production, theme design, intricate lighting concepts and promotional trade show services. It was at the turn of the Millennium that we decided to officially reorganize the expanded opportunity of our services to our clients and change our company name to Masterminds Creative Events.
Shortly after changing our name, Masterminds took a leap and moved to a 3,500 sq ft building in Ontario, California. The quest was in full swing to become the ultimate full service company. This chance would allow our clients to appreciate a "one stop shop" for all of their special event needs. In 2007 Masterminds received an amazing opportunity to fully decorate the Anaheim Hyatt located next to Disneyland for the Holidays. This was a huge undertaking including sixteen fully decorated Christmas Trees ( Including a 24’ tall tree ); the main lobby, the front drive, three restaurants, 6 ballrooms, 8 meeting rooms and supplemental decor around the hotel. Our team worked hard, we had a few bumps and bruises but the hotel decor event turned out to be a complete success. With a newfound set of client needs, we were led to rent an additional 4000sqft of storage area to house additional props and decor needed for the larger scale events.
Fast forward to 2015 and our two warehouse spaces were bursting at the seams. We realized we needed to consolidate and move to a bigger and better building to grow. With the help of our entire Masterminds team, we powered out a two week endeavor to move, set up and establish our new home only a short distance away from our original office. This incredible change allowed us to create a more usable design space and led to the accumulation of over 10,000 square feet of creative fun and excitement.
Now, in 2020, We have established ourselves as the only true in-house full service company in Southern California. Masterminds is proud to be able to provide quality interactive entertainment, colorful lighting design, unique theme decor, knowledgeable audio-visual services, full service rentals and that is just the beginning.
In business for a combined 35 years, our original philosophy still remains. We understand each event is unique; no event is too small or too large; all events are given the same time and attention to ensure our client’s visions come to life.
We Believe: - Your event is as important to us as it is to you … - Our services will enrich and enhance your affair … - Creativity, quality and attention to detail separate us from the rest of the event industry … - Your event is unique and needs to be treated as such … - What we do is important, and we love what we do … - We must have a caring attitude that puts your style and feelings first … - Honesty is the highest value in dealings with clients …
We take great pride in our work and our ability to generate excitement to a new level unheard of by any other event company. Thank you for your interest and I hope you enjoyed reading our story.
Remember, We Only Get Invited to the Best Events!”
Musically, Allen Greenstein - aka “ Muzik Man” President • Entertainer • Imaginologist Masterminds Creative Events, Inc.